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Fuel Your Adventure

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DEATH RIDE 2026

We're fueling the climb at the Tour of the California Alps. Join us July 11 in Markleeville, CA, as riders take on 103 miles, 14,000 feet of elevation and five alpine passes. Catch us at the expo and grab a Frujava to power your next adventure.

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Our story

OUR FOUNDERS ARE PASSIONATE ABOUT EMBRACING THE OUTDOORS - SKIING, HIKING, BIKING, ANYTHING THAT GETS THEM OUTSIDE. INSPIRED BY THEIR LOVE FOR OUTDOOR ADVENTURES, THEY CREATED FRUJAVA TO PROVIDE BALANCED ENERGY THAT ELEVATES PERFORMANCE WITH SUSTAINABLE ENERGY, STEERING AWAY FROM THE JITTERY RUSH.

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